ARCAPLANET, LIGHTS ON PET FOOD&CARE
Arcaplanet is the largest business specializing in products for the feeding and care of dogs and cats in Italy. It was born from a great passion, the one for animals, that its founders have been able to transform into a successful business initiative.
To date, Arcaplanet is the first Italian chain of fully owned pet supermarkets and continues to grow. The network, born in Liguria, today expands in 17 regions with 338 points of sale and aims to cover the whole country within the next few years.
A NEW STORY
Arcaplanet stores are distinguished by the now famous promise in the sign: “pet store. Pet stories”. The in-store visit is, therefore, a key moment in the brand’s encounter with the customer. To give maximum value to this meeting, Arcaplanet has chosen to tell its story through an ad hoc lighting design.
In its departments, the company uses a new compact and adjustable spotlight with integrated heat sink and a track mounted ceiling light, equipped with dimmable light and customizable lenses for every little need. That of Arcaplanet is a light that lets you immerse and ideally embraces spaces and customers.
PROJECT IN BRIEF
1. Guiding light to facilitate the search of the desired products within the store.
2. An aesthetically pleasing environment in line with the institutional image.
3. A play of light and shadow that highlights the products as if they were on a stage.
4. Lights at the exit designed to allow for a smooth transition between inside and outside in safety and comfort, day or night.
5. Pleasant lighting in checkouts for the consumer, facilitating face recognition and creating optimal working conditions for checkout operators, as the absence of errors helps avoid customer dissatisfaction.